In a bid to ease tensions with SAG-AFTRA, game companies have revamped their AI replica agreement. Their new 'Last, Best, and Final' proposal drops a controversial clause allowing unlimited use of actors' digital likenesses for a one-time fee, shifting to a pay model based on actual usage. The revised terms also remove a requirement for actors to reimburse companies if they withdraw consent during a strike. With the strike nearing 300 days, these changes aim to address ongoing concerns about fair compensation and protections for actors.
Published on: 5/14/2025
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