Activision has stirred up controversy by using generative AI to create ads for a dubious title, Guitar Hero Mobile, which may not even exist. The Instagram campaign showcased awkwardly crafted characters and odd imagery that left fans scratching their heads. This ad is part of a larger strategy to gauge interest in potential mobile games, including a new Call of Duty Zombies and Crash Bandicoot Brawl, still unconfirmed. The backlash from fans has been swift, with many criticizing the lack of genuine creativity from such a prominent publisher. This incident has sparked a broader discussion about the future of game...
Published on: 3/4/2025
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