At Gamescom, Gearbox CEO Randy Pitchford defended the $70 price tag for Borderlands 4, promising fans they'd get their money's worth. Despite some pushback online, he believes the game's value will shine through, even with premium editions reaching $150. Set to launch on September 12, Pitchford is hopeful the buzz will outweigh any pricing gripes.
Published on: 8/21/2025
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