LEGO is marking 30 years since its first video game, Fun to Build, and the brand has evolved into a vibrant gaming scene. With digital platforms booming, LEGO is eager to connect with younger players who love social gaming, taking cues from hits like Minecraft and Roblox. Executives highlight the shift towards inclusivity and multiplayer experiences, seen in recent titles like LEGO Party and LEGO Voyagers. Plus, LEGO Fortnite keeps getting fresh updates, and the upcoming LEGO Batman: Legacy of the Dark Knight aims to please long-time fans. How do you feel about LEGO's new gaming direction?
Published on: 11/28/2025
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