Ubisoft is shaking things up by launching a new subsidiary focused on its major franchises like Assassin's Creed and Rainbow Six. Led by Charlie Guillemot and Christophe Derennes, the initiative aims to leverage new tech like AI and cloud solutions to enhance game development. Guillemot, addressing nepotism claims, stresses his leadership is about meeting current needs, while Derennes sees franchises evolving into broader cultural phenomena. This move comes after a tough year for Ubisoft, signaling a fresh start backed by Tencent's investment.
Published on: 7/16/2025
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