A study from Osaka University reveals how Nintendo is tackling pre-orders for the Switch 2 differently in Japan and the U.S. Japan is using a lottery system to prioritize dedicated gamers, while the U.S. sticks to first-come, first-served. This reflects cultural values—Japan's method aims for fairness, while the U.S. embraces competition. As demand stays high and supply chains improve, these strategies might shift, but the insights into how culture shapes gaming business are clear.
Published on: 7/17/2025
View the full content at Nintendo Switch 2: Pre-Order Showdown in Japan vs. U.S.