Hasbro's new Final Fantasy Universes Beyond expansion for Magic: The Gathering has shattered records, pulling in $200 million in just one day. This massive success outstrips the popular Lord of the Rings set, which took six months to hit the same mark. The launch has created a frenzy, driving up prices on related Magic products. CEO Chris Cox noted that more new players joined in two weeks than any previous set saw in a quarter. With production ramping up and more collaborations on the way, including themes like Sonic and Spider-Man, the Magic franchise is set for exciting times ahead....
Published on: 7/23/2025
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