Riot Games is shaking up the esports scene by allowing betting sponsorships for Tier 1 League of Legends and Valorant teams in the US and EMEA. With over $10 billion wagered on esports in 2024, the company aims to create a sustainable ecosystem while ensuring integrity and safety for players. However, this decision raises concerns about gambling's impact on younger fans and the overall community. Riot plans to keep betting content off its broadcasts, leaving teams to handle promotions carefully.
Riot Games Embraces Betting in Esports Shift
