Epic Games is facing a class-action lawsuit in California and Texas regarding past practices of using misleading countdown timers in Fortnite's item shop. These timers created a false sense of urgency, causing young players to make impulsive purchases under the impression that items would soon vanish. Although the timers were removed in 2023 following regulatory action in The Netherlands, the lawsuit aims to compensate minors who bought items during that time. As the item shop has since adopted clearer countdowns, this legal action raises important questions about the marketing strategies of in-game purchases, particularly for younger audiences.
Published on: 3/7/2025
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