Former Xbox exec Mike Ybarra suggests Microsoft should ditch dedicated hardware in favor of a broader game publishing strategy. He believes this could help the company reach more gamers, but criticized the current marketing for muddling the Xbox brand. Meanwhile, Xbox president Sarah Bond hinted at new hardware developments, showing that innovation is still a priority. With rising Game Pass costs, Microsoft’s next moves will be crucial in a tough gaming market.
Published on: 10/20/2025
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