Sony is trying out a new pricing method on the PlayStation Store that adjusts discounts based on how users shop. Since November 2025, over 150 games, like God of War and Spider-Man, have been part of this test across 68 regions. Discounts vary from 5.3% to 17.6%, depending on how players interact with the games. Interestingly, this approach doesn’t apply to the US or Japan due to regulations. Do you think personalized pricing will catch on in gaming?

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