Ubisoft is doubling down on its microtransaction strategy in single-player games, claiming it enhances the gaming experience. In its annual report, the company insists players will still get the full game without extra costs, despite criticism over features like paid XP boosts in Assassin's Creed Valhalla. While Ubisoft argues that these options can personalize gameplay, some gamers worry it's just a way to squeeze more cash from players. The report also touches on ongoing workplace culture issues, highlighting Ubisoft's aim to improve internally while balancing profit with player satisfaction.
Published on: 7/22/2025
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