EA Sports is shaking things up for College Football 26 by partnering with Lowe's, integrating their branding into the game. The Stadium Pulse feature will ramp up tension during away games, tying in Lowe's home improvement spirit. Fans can also expect Lowe's presence in EA Sports FC and Madden NFL modes, plus an interactive 'On the Road' experience during a nationwide tour. With College Football 25's success, this collaboration aims to draw in gamers and DIY fans alike.
Published on: 4/12/2025
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