Microsoft is shifting gears with its Xbox brand, moving away from console-centric strategies amid declining sales of the Series X/S. With the Xbox Game Pass taking center stage, the company is focusing on cloud and mobile gaming, acknowledging that nearly 2 billion players engage from their phones. Rumors of a new handheld device and a mobile game store signal a bold transformation, aiming to make gaming more accessible and versatile, no longer tied to traditional hardware.
Published on: 3/9/2025
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