Sega's latest titles, Sonic Racing: CrossWorlds and Shinobi: Art of Vengeance, didn't perform as well as expected, despite good reviews. While CrossWorlds sold over a million copies, it prompted Sega to rethink its marketing strategy. The company plans to emphasize community engagement and influencer collaborations instead of traditional ads.
Sega aims to rework its global publishing approach to boost digital sales, an area it feels lagging compared to rivals. They also plan to launch two major titles by March 2027. Can this new strategy help Sega regain its footing in the market?