In a recent chat, Take-Two CEO Strauss Zelnick tackled the hot topic of game pricing, claiming that costs have actually dropped when you factor in inflation over the years. He stressed that the goal isn't just to rake in cash but to offer solid entertainment that gamers can appreciate. Despite the flak for microtransactions in titles like NBA 2K, Zelnick pointed out strong sales for NBA 2K25, which has boosted their revenue. He also highlighted a shift in pricing strategy with Mafia: The Old Country at $50, aiming for wider access without breaking the bank. With competitors like Nintendo and...
Published on: 5/19/2025
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