David Fincher's new ad 'Wake Up' offers a surreal look at urban life through the eyes of rats. As some escape their dull existence by becoming humans while gaming, the ad tries to showcase the transformative power of gaming. However, it struggles with a muddled message, showing only one character playing on an Xbox while others use different devices. With nostalgic vibes from past gaming campaigns, the ad leaves viewers questioning the true intent behind its escapist theme amidst ongoing corporate controversies.
Published on: 4/14/2025
View the full content at Fincher's Xbox Ad: Rats, Games, and Mixed Messages