Dan Marshall from Size Five Games opens up about the wild ride of indie game success on Steam after 20 years in the biz. He points out how hits like Balatro pop up, but the reasons behind their fame are often a mystery—luck plays a big role. Traditional marketing tactics are losing steam with so many games flooding the platform. He uses Vampire Survivors as an example of how an unassuming game can take off, proving that sometimes, unpredictability is just part of the game. Marshall's key takeaway? Focus on crafting fun games and roll with the punches when it comes to success.

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