Dan Marshall from Size Five Games opens up about the wild ride of indie game success on Steam after 20 years in the biz. He points out how hits like *Balatro* pop up, but the reasons behind their fame are often a mystery—luck plays a big role. Traditional marketing tactics are losing steam with so many games flooding the platform. He uses *Vampire Survivors* as an example of how an unassuming game can take off, proving that sometimes, unpredictability is just part of the game. Marshall's key takeaway? Focus on crafting fun games and roll with the punches when it...
Published on: 5/17/2025
View the full content at Indie Dev Talks Steam Success: Luck & Trends Matter