With GTA 6 on the horizon, former Rockstar tech lead Obbe Vermeij suggests that a minimalist marketing strategy could ramp up excitement. Drawing from his experience with GTA 4, he advocates for less trailers and more mystery. Vermeij believes that Rockstar's current silence is a clever tactic to create a buzz, making the eventual reveal feel like an event. His insights spark even more speculation around this highly anticipated game.
Published on: 4/29/2025
View the full content at Ex-Rockstar Dev: Keep GTA 6 Hype Under Wraps