With GTA 6 on the horizon, former Rockstar tech lead Obbe Vermeij suggests that a minimalist marketing strategy could ramp up excitement. Drawing from his experience with GTA 4, he advocates for less trailers and more mystery. Vermeij believes that Rockstar's current silence is a clever tactic to create a buzz, making the eventual reveal feel like an event. His insights spark even more speculation around this highly anticipated game.

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