Sega is set to open its flagship store, Sega Store Tokyo, in summer 2025, located in Shibuya's Parco complex. This new hub will join others like Nintendo and Pokémon, aiming to boost the gaming experience for fans. Construction hints are already visible, and with a second store planned in Shanghai, Sega is keen on enhancing its brand presence and engaging fans following the success of Sonic films and merchandise.

Source