In a live-streamed chat, Microsoft CEO Satya Nadella shocked many by declaring that Xbox’s biggest competitor isn’t PlayStation but TikTok. As they gear up for a new Xbox launch that’s set to mirror high-end PCs, Nadella stressed the need to blend gaming across consoles, PCs, and the cloud. This pivot reflects Microsoft's goal to be a top player in gaming, especially after the Activision deal. By eyeing non-gaming platforms, Microsoft is determined to keep things exciting for gamers everywhere.
Published on: 10/29/2025
View the full content at Microsoft's New Rival? TikTok Beats PlayStation