GTA's Secret Deal That Launched PS2 to Stardom

A new look back at the PS2's success reveals how a casual meeting between Sony and Take-Two changed gaming forever. The unlikely partnership led to exclusive releases of Grand Theft Auto titles, boosting sales and solidifying the console's dominance. Former executives share insights on the risks and creative trust that fueled the deal, highlighting how GTA 3 became a cultural phenomenon and laid the foundation for future hits like Vice City and San Andreas. This collaboration not only transformed the PlayStation legacy but also redefined the gaming landscape.

Published on: 10/27/2025

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