At the CNBC Technology Executive Council Summit, Take-Two's CEO, Strauss Zelnick, discussed AI's limited role in game development. While AI can analyze data, it falls short on creativity, which is crucial for iconic games like Grand Theft Auto. Zelnick praised the genius of Rockstar Games, asserting that the future of gaming hinges on human creativity, not AI.
Published on: 10/29/2025
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