2K Games has announced that Borderlands 4 will launch at $70, igniting discussions in the gaming community. This comes after Gearbox's Randy Pitchford faced criticism for suggesting that devoted fans would pay more. Take-Two's CEO, Strauss Zelnick, stressed the need to deliver real value for gamers. As excitement builds for the vibrant, looter-shooter experience, conversations around pricing remain heated.
Published on: 8/8/2025
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