Tim Sweeney, the head of Epic Games, is pushing back against Valve's new rule that requires developers to reveal any AI-generated content in their games on Steam. He feels that as AI becomes a bigger part of game development, these disclosures might not matter much. With examples from popular titles like Call of Duty, Sweeney argues that players shouldn't have to tell the difference between AI and traditional content creation. His thoughts have sparked debates on whether such transparency is really beneficial for gamers. What do you think about AI's role in gaming? {{embed type="twitter" url="https://twitter.com/i/web/status/1989327996126126344"}}
Published on: 11/27/2025
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