2K Sports teams up with The Play Company to launch NBA 2K Play, a new feature in NBA 2K25 that lets players join weekly pay-to-play tournaments for cash. With options to use current NBA rosters or custom MyTEAM lineups, this marks the first time a game has its own dedicated tournament menu. Expect celebrity hosts and NBA stars in the mix as NBA 2K25 amps up competitive play across multiple platforms.

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