GameStop is making a strategic shift towards trading cards, driven by a surge in Pokémon card popularity. CEO Ryan Cohen believes collectibles fit well with the company's model, especially as they explore Bitcoin investments. With scalpers driving prices higher, GameStop is enhancing services by grading cards through a partnership with Professional Sports Authenticator. This pivot follows a 50% revenue jump in Q1 2025, largely thanks to Pokémon sales, marking a major turnaround for the company.
Published on: 6/13/2025
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