Doug Bowser, Nintendo of America's president, recently spoke on CNBC about AI in gaming. While he sees AI's potential to boost productivity, he firmly believes that the creative spark must come from humans. This echoes previous comments from Nintendo's leaders like Shuntaro Furukawa and Shigeru Miyamoto, who stress the importance of human creativity. In contrast, companies like EA and Microsoft are diving into AI to speed up game development. As generative AI gains traction, worries about job security are rising, especially after recent layoffs in the industry. Plus, excitement is building for Nintendo's Switch 2, launching this June, although new...
Published on: 4/7/2025
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