In a recent chat, ex-Bethesda marketing head Pete Hines revealed the struggles behind naming Arkane Austin's 2017 gem, Prey. Despite its acclaim, the title confused fans, especially post-Prey 2's letdown. Hines regretted not advocating for a better name, noting that the brand's baggage overshadowed the game's innovative mechanics and storytelling. Though it launched with technical hiccups, Prey has since built a loyal fanbase, thanks to its rich world and captivating narrative.
Published on: 9/6/2025
View the full content at How Prey's Name Almost Doomed a Classic Game