At Summer Game Fest, Xbox executives were spotted fishing for plastic fish, bringing some levity to a tough time for the company. While Sarah Bond, Matt Booty, and Phil Spencer tried to keep things light, Xbox is grappling with layoffs, studio closures, and canceled projects like Everwild and Perfect Dark. This playful moment starkly contrasts the serious challenges developers face as they seek stability amid a chaotic landscape. The industry is buzzing with concern about how Microsoft’s push for AI is sidelining the creative talent that makes gaming shine.
Published on: 7/8/2025
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