Riot Games is diving into sports betting by allowing sponsorships from betting companies for its League of Legends and Valorant teams. With a focus on regulation, Riot plans to enforce strict guidelines, including vetting sponsors and requiring integrity programs. While teams can promote these partnerships, the company will keep its broadcasts ad-free. This move comes amid rising concerns over unregulated betting in esports, stirring mixed reactions from the community.
Published on: 6/27/2025
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