Microsoft's next Xbox aims to be a premium console, but with rising competition from high-end gaming PCs like the $1,000 ROG Xbox Ally X, it’s hard to tell what sets it apart. Xbox's president hints at a future where gaming is more about access than platforms, as console sales dip and the focus shifts to cloud and crossplay. As the gaming scene evolves, the new Xbox might appeal to a more sophisticated crowd, sparking worries about its price and identity in a PC-dominated market.

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