Doug Bowser, the face of Nintendo of America since 2019, is set to retire on December 31, 2025. He'll pass the torch to Devon Pritchard, a seasoned pro with 19 years at Nintendo, who will also join the Board. Meanwhile, Satoru Shibata steps up as CEO while keeping his Japan duties. Bowser reflects on his journey from a gaming fan to leading a beloved brand, while Pritchard aims to keep the joy alive for new and old players alike.
Published on: 9/25/2025
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