Epic Games is rolling out a game-changing feature for Fortnite creators, allowing them to sell in-game items directly from their customized islands starting December 2025. Creators will now keep 100% of V-Bucks from sales, a jump from the previous 50% cut. As player engagement surges with over 11.2 billion hours logged on creator-made islands, Epic is also introducing a Sponsored Row for better visibility and launching Fortnite Creator Communities. However, this shift to a more creator-focused experience is stirring mixed feelings among players, with some embracing the change while others worry it might overshadow the classic Battle Royale vibe.

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