Bungie's Marathon has hit a hefty $250 million budget, but player numbers are dropping sharply, plummeting from over 88,000 to just 25,000 on Steam. Analysts estimate it could sell around 1.2 million copies, bringing in about $55 million, which isn’t enough for Sony's expectations. Bungie is pushing out new content like the complex Cryo Archive experience, but challenges remain in appealing to both casual and hardcore players. How can Bungie turn this around without losing its dedicated audience?

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